Starting this project, the main goal was to create a brand new logo and brand identity for Heb's, a new fast food chain in Kosovo. The idea was to give the brand a high-quality, premium feel right from the start, and an exciting personality.
The showcase displays the full range of brand identity work done for Heb's, including the logo, packaging, illustrations, animations, and the website. Additionally, a photo gallery is presented to exhibit the final outcome, featuring the packaging and other branded elements. All these components work together to tell the brand's story, illustrating how the brand identity was brought to life.
The launch of Heb's brand identity was met with remarkable success. Starting operations in 2019, Heb's has swiftly grown to become one of the most popular brands in Kosovo. Now with over 15 stores and a team of 470 employees spread across the country, this success shows the value of a well-planned and executed brand identity. Heb's journey from its start to its current success is shown through this case study, illustrating the profound impact of clear and attractive brand representation.
Logo
The logo features a stylized burger that cleverly doubles as the letter "H" for Heb's, ingeniously incorporating both the food offerings and brand name into a single symbol. It is constructed to be minimalistic, using geometric sizing to produce a visually aligned and symmetric shape. Here, you can also see the sub-brands Heb's Café and Heb's Sweets, each with their own hidden symbols.
Packaging
Here are various package designs, each embodying Heb's lively and dynamic visual style. The designs showcase the brand's commitment to being fresh, and exciting. Every detail reflects the high quality of their products and the inviting atmosphere that characterizes the Heb's experience.
Website
Here's a look at Heb's homepage, where offers and products are showcased easily. The website is designed for simple and intuitive navigation, ensuring a seamless experience for visitors.
Mascots
Introducing the playful and charming mascots of Heb's Universe: Nugo, the mischievous nugget troublemaker; Qiko, the energetic and adventurous drumstick; Tendo, the cool and collected tender; and Moza, the sweet and lovable mozzarella super hero.
These delightful characters bring a whole new level of fun and excitement to the Heb's experience, making it a complete and unforgettable adventure for kids and families alike.
Photo Gallery
The photo gallery provides a window into Heb's vibrant real-world presence. It showcases how the logo, package designs, and other visuals come to life.
From the placement of the logo on signage to the overall aesthetic of the space, you'll witness how every detail works together to create a cohesive brand experience.
